helloBonjour,
journeyAs a design student over the past five years, I’ve built my journey across Morocco, Algeria, the USA, France, and the UAE.
visionThese cultures have shaped my vision of the world and deeply influenced my approach to design and life.
nowCurrently completing my master’s in UX & Interaction at Strate School of Design in Paris, while building sillon.world, a music discovery project.
beforePreviously in UX and art direction at MetaSense, Publicis and Stellantis.
awardsBronze Clio, two Golds at The Drum Awards 2026, a Dubai Lynx, and the Butterfly 2050 Prix du Graphisme.
approachMostly practice. Some experiments. A lot of unfinished side projects.
helloBonjour,
journeyAs a design student over the past five years, I’ve built my journey across Morocco, Algeria, the USA, France, and the UAE.
visionThese cultures have shaped my vision of the world and deeply influenced my approach to design and life.
nowCurrently completing my master’s in UX & Interaction at Strate School of Design in Paris, while building sillon.world, a music discovery project.
beforePreviously in UX and art direction at MetaSense, Publicis and Stellantis.
awardsBronze Clio, two Golds at The Drum Awards 2026, a Dubai Lynx, and the Butterfly 2050 Prix du Graphisme.
approachMostly practice. Some experiments. A lot of unfinished side projects.
whatEvent ticketing web app for the Moroccan market
whyNo dedicated ticketing tool for local events
howProduct design, from research to interface
withCo-founded with Aymen Kadri
when2026
outcomeReady to market
On hold
whatPromotional website for Jeep’s in-game campaign
whyOnline hub for the campaign
howWebsite design and art direction
withPublicis, for Stellantis (Jeep)
when2025
outcomeDubai Lynx 2026: Grand Prix Entertainment, Gold, Silver, Bronze
The Drum Awards: Gold ×2
CLIO Awards: Bronze
whatWebsite for Parallax Sunset Party
whyPromote the event, sell tickets, archive past editions
howWeb design matching the event’s visual identity
withParallax
when2025
outcomeAlso art direction for the events and their media